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The key features of RMT’s Open Bidding Platform advance far beyond the offerings of other existing bidding platforms, reflecting RMT's unique expertise in monetising adult content through application of best practices. No other open bidding solution provides all of the following features:
- Integrated Platform Monitoring System for strict compliance and review
- 24/7 URL Verification
- 24/7 URL Content/Posting Compliance and Review
- Acceptable and banned keyword lists
- The ONLY bidding engine wrapped in a responsible platform monitoring system
- Fully user selectable distribution network to optimize ad dollars spent
Example Benefits to Advertisers
To maximize return on investment, users submit keywords to a list of targeted networks deemed appropriate for reaching their desired audience. Estimated traffic and bid amounts for keywords based on network type are immediately identifiable.
Users create ads for each selected network by entering an ad title, description, and URL for each keyword. A preview window displays the advertisement for user approval. Users may also choose to customize ad features by color, layout and graphics using the onscreen tools.
Users place a desired bid for each keyword on each selected network. The bidding process is augmented by onscreen volume, maximum bids, estimated clicks, CPC, and cost information. Users also have the option of placing limits on bids and setting maximum daily spending caps.
When a bid is accepted, users will be notified and advised that placed advertisements will be made live within 24 hours.
Key features familiar to most open bidding platform users include:
- Secure login
- Campaign Management
- Creative Management
- Keyword management
- Bid Management
- Money management
- Reporting
- Email Notifications
Additional enhanced features include:
Paid Targeted Program (PTP)
Complete control is given to the content provider as to how much to spend per search term. The content provider only pays for customers who actually click-through to the site.
Marketing Maximization Module (MMM)
See exactly how your pay-per-click (PPC) search, email, banner, or other advertising programs are performing - all in one location. Receive results in real time and have reports emailed to you.
Marketers can accurately measure their search engine investments and find ways to save and earn more money. For all PPC keywords, key statistics such as cost-per-click (CPC), conversion rates, sales revenue and ROI are provided.