Case Study: Open Bidding Platform
RMT Monetizes Adult Content for Fortune 500 Company

Industry: Internet Service Providers

A Fortune 500 company selected RMT to augment its keyword open bidding services by providing leading edge open bidding platform solutions to enable greater revenue share opportunities.

The company sought an outsourcing partner who would significantly increase the company's web advertising revenues while reducing its legal risks by allowing the company to stay at arms' length from adult content. RMT delivered an ideal customized open bidding platform to meet that company's objectives.

RMT's solution incorporated an array of best practices in the adult content context. In addition to creating a specific adult key word bidding engine, RMT created "counter" programming preventing the company's association with undesired keywords. RMT then leveraged this programming to become a key player in the online bidding engine market in general.

Best Practices Based Open Bidding Solution Highlights:

• Compliance and Review (Cached day one listings)
• 24/7 URL Verification
• 24/7 URL Content/Posting Compliance and Review
• Acceptable and banned adult keyword lists
• The ONLY bidding engine wrapped in a responsible platform monitoring system